Kompendium Screen-Design: Effektiv informieren und kommunizieren mit Multimedia (X.media.press) (German Edition)

 

Kompendium Screen-Design: Effektiv informieren und kommunizieren mit Multimedia (X.media.press) (German Edition)



Kompendium Screen-Design: Effektiv informieren und kommunizieren mit Multimedia (X.media.press) (German Edition)



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Das Kompendium Screen-Design gibt Gestaltern interaktiver Medien eine praktische Arbeitshilfe an die Hand, um Informationen zielgruppen- und mediengerecht aufzubereiten und darzustellen. Es zeigt Hintergrunde und Zusammenhange auf, verdeutlicht diese anhand von Beispielen und regt dazu an, die Sprache der digitalen Medien weiterzuentwickeln. Grundlagen der Wahrnehmungs- und Lernpsychologie, der Ergonomie, der Kommunikationstheorie, der Imagery-Forschung und der Asthetik werden dabei ebenso berucksichtigt wie Fragen der Gestaltung von Navigations- und Orientierungselementen. Merksatze und Checklisten unterstutzen den Praxistransfer. Die dritte Auflage des erfolgreichen Fachbuches enthalt zahlreiche inhaltliche Erweiterungen, aktualisierte Beispiele und Checklisten.

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